About
Built on experience.
Grounded in reality.
The People Strategy helps organisations put the right structure, talent and capability in place to deliver their strategy, and helps experienced professionals understand how organisations decide.
Founded by Lynne Meyer, who brings almost three decades of senior HR and executive leadership. Most recently Partner and Head of People & Culture in a leading professional services firm, she has worked directly with CEOs and executive teams across the Middle East and global markets, through transformation, restructuring, M&A and growth.
A practice built on depth.
Almost 30 Years
of Experience
Partner-level leadership, including scaling an HR function from around 300 to more than 1,200 people and leading the people integration of a global merger.
Global
Reach
More than 23 years based in the UAE, with leadership across Europe, the Middle East, Africa and Asia, and business partnering global leaders in the US.
Advisory +
Intelligence
A unique combination of hands-on advisory and a purpose-built leadership intelligence platform, giving organisations both strategic guidance and ongoing operational visibility.
The People Strategy works with organisations to put the right structure, talent and capability in place to deliver their strategy.
It also advises experienced professionals and senior leaders who want to understand how organisations assess talent, appoint leaders and manage change, and to position themselves for what comes next.
The same experience connects both: a career spent inside the decisions that shape organisations and the people within them.
This is not theoretical advisory. It is grounded in having led and made these decisions from within.

Convictions shaping the work.
People strategy is a strategic discipline.
Not a support function. It shapes the trajectory of the organisation, and should be treated with the same rigour as commercial strategy.
Leadership continuity is an operating discipline.
It should be embedded in how the business operates, not managed as an annual exercise or a document that sits in a drawer.
The best advisory starts with diagnosis.
Not a solution. Understanding how the organisation actually operates, before recommending what should change, is what separates useful advisory from generic consulting.
Technology should give leaders visibility.
Not create more admin. The platform exists to surface insight, reduce noise, and support better decisions, not generate more process.