Strategic People Advisory

Strategic people advice, from both sides of the table.

For organisations aligning structure, talent and capability with their strategy, and for experienced professionals navigating the organisations they work in.

Lynne Meyer, founder of The People Strategy
  • Partner-level experience
  • Almost 30 years
  • 23 years in the UAE
  • GCC and global organisations
  • Based in Dubai
What We Do

The People Strategy works with founders, CEOs and leadership teams facing complex people decisions, whether preparing for growth, strengthening leadership capability, restructuring an organisation or navigating transformation. The aim is clearer decisions, stronger leadership and the organisational capability to deliver the strategy.

The work is grounded in almost three decades of senior executive experience, bringing practical judgement to decisions that affect both business performance and the people responsible for delivering it.

For experienced professionals and senior leaders, The People Strategy offers an inside perspective on how organisations assess talent, appoint leaders and navigate change, helping individuals make more informed decisions about their careers and professional direction.

Both Sides of the Table

The same situation rarely looks the same from both sides.

Organisations and the people within them often see one moment from different places. Understanding both is where better decisions start.

Growth 01 / 03

The organisation

“We’ve doubled in size. The structure that got us here won’t take us to the next stage.”

The professional

“My role has grown with the business. I want to be sure I’m seen at the next level too.”

Restructuring 02 / 03

The organisation

“We need the new structure working from day one.”

The professional

“I want to understand where I fit, and where I could add the most.”

Leadership 03 / 03

The organisation

“We need our senior team leading the business, not only their functions.”

The professional

“I’ve joined the leadership team. Now I need to lead at that level.”

Most people only ever hear one of these conversations.
The People Strategy is built on having experienced both.

Lynne Meyer
Founder & Strategic People Advisor

Lynne Meyer

Almost three decades in senior HR and executive leadership.

Most recently, Lynne was Partner and Head of People & Culture at a leading professional services firm, serving on the senior leadership team and working directly with the Executive Chairman and CEO.

Her career spans senior HR leadership across Europe, the Middle East, Africa and Asia, alongside CEOs and executive teams through transformation, restructuring, mergers and acquisitions, and growth. Her experience spans both strategic and operational leadership, bringing a practical understanding of how business priorities translate into people decisions.

Selected experience

  • Partner during a firm's transition to private equity ownership
  • Scaled an HR function from 300 to over 1,200 employees
  • Led the people integration of a global merger
  • Developed HR operating models across 13 EMEA markets

Technology and innovation

Lynne also designed and developed TPS Intelligence, an AI-enabled organisational intelligence platform, and helps leadership teams find practical ways to apply AI within their people processes.

What works on paper rarely holds under pressure. That's where my work begins.

More About Lynne
“One of the most talented business partners I have worked with - very effective at leading human capital solutions to positively impact business performance.”
Lisa Yankie · SVP, CHRO & Board Member
“A unique balance of strategy and execution. Her global experience and team-first mentality provide a winning formula for any organisation.”
Mark Imhoff · Vice President, HR Excellence
“Possesses an excellent understanding of diverse cultural dynamics. Professional, with excellent commercial acumen and can always be relied upon.”
Darren Bailey · Commercial Director, MEA

Start a conversation

Whether you are speaking for an organisation or enquiring for yourself, every engagement begins with a direct, confidential conversation about where you are today.